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MediBabble: The iPhone App That Could Save Your Life

Waiting for a translator can mean life or death in a hospital. Now doctors have can have a native speaker in their pocket. Doctors working in cities with large immigrant populations often come up against a troubling issue: They can't understand many of the non-native English speakers that come into their hospitals

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Gotham Greens: Brooklyn’s New High-Tech Rooftop Farm

Using hydroponics and climate control technology, the farm is serving up hundreds of pounds of super local lettuce to the city's markets on the same day it's harvested. The borough of Brooklyn knows from rooftop farms. Ever since the urban farming craze hit, small and large farms have been popping up on warehouse roofs to serve bearded young people who, not used to making sacrifices, want to live in the city and also eat farm-fresh vegetables.

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The (Real) Smartphone Wars Have Only Just Begun

Pre-pay cell phones globally dominate 70% of the market. As Android explodes and Apple ponders an iPhone Lite, prepare yourself for the true smartphone skirmish. As noted in an analysis by Asymco, the figures for global cell phone use show that 70% of the world relies on pre-pay cell phones and their tariffs and unsubsidized handset prices

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AOL Pushes Into Pandora’s Box

AOL is flexing yet another of its gooey tentacles to get a grip on a market: It's partnering with Slacker Radio for streaming Net radio. Pandora

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06.28.2011 | Inc.com Daily

A new advertising start-up, MySpace layoffs, tech companies that burn investors, PepsiCo's renewed focus, and more.

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Anatomy Of A Cannes Winner: Nike Write The Future

We continue our series uncovering the key decisions that made a campaign an award-winner. Here, Eric Quennoy and Mark Bernath, ECDs at Wieden + Kennedy Amsterdam dissect Film Grand Prix winner Write the Future. Due to irresponsible use, the word "epic" is a shell of its former self, but it’ll have to do the heavy lifting here to describe Nike’s Write the Future campaign.

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Ruby Anik On Remembering Mother’s Day Twice A Year

Photograph by Matt Nager Creative marketers are launching new efforts to reach the Latin American community. Ruby Anik is responsible for managing the JCPenney brand and all of its consumer marketing campaigns, including multicultural outreach

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How I Stay Productive: I Make Myself Accountable

There was a point over the winter where every germ in New York City seemed to find its way to my doorstep and I was alternating between playing nurse and patient for from mid-February to the end of March. No problem. One of the perks of being an entrepreneur is that you’re the boss.

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Conan Disses Final Cut Pro X

Customer feedback is brutal on Apple's latest version of its popular editing software...especially from one Conan O'Brien. Apple's latest version of its very popular editing software, Final Cut Pro, has only been available since last week

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Banana-Scented Bacteria, Fluorescent Silk: How BioTech Goes Beyond Just What’s Medically Necessary

We must think about biotechnology differently, says Reshma Shetty , cofounder of Boston-based startup Ginkgo BioWorks. And we must evolve how we view the science's purpose and participants. During a recent talk at Fast Company's Most Creative People in Business event, Shetty, No.

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