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How Google’s Robot Cars Will Revive Sprawl

In the latest installment of Butterfly Effect, we examine Google's autonomous vehicles, seemingly a vision of the future--they'll potentially make commuting a dream and maybe even help kill the Big Three. But for those same reasons, it has the potential set us back by revitalizing suburbs and damaging the economy

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3M’s Visual Impact Scanner Knows What Your Eyes Want

After decades worth of vision research, Minnesota-based conglomerate 3M has tuned up its Visual Attention Service, an algorithm that can scan all types of content to determine exactly where the average human eye is most likely to be drawn. Open a Website today, and you'll be struck with a circus of activity: bold headlines, splash images, dropdown displays, flashing ads. What grabs your attention the most?

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Successful Celebrity Entrepreneurs

They aren't exactly bootstrappers, but these stars ventured outside their celebrity comfort zones to start their businesses. The “Sex and the City” star opened The Cutting Room in 1999 with business partner Steve Walter

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Want To Sell Product? Sleep With Your Customers

Knowing the bathroom, eating, and cleanliness habits of consumers can make or break a campaign. Question is: How far are you willing to go? How well would you say you know your consumer--not just the broad-stroke stuff, either, like their income or marital status

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Google Explains How New Live Transit Updates Will Speed Up Your Commute

Google will keep you from sprinting to the bus every morning by telling you when it's actually coming, not just when it's supposed to come. Veteran public transit users know that scheduled departure times rarely match up to actual departures.

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Apple Buys The Future

Apple bought more semiconductors in 2010 than any of its peers, and the spread will be even larger in 2011. Semiconductors power chips. Chips power tech.

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How to Find Your Niche Market

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business. Dear John: How do you find a niche market to enter?

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3 Ways Intel Is Changing The Energy Landscape

At this week's Research@Intel event, Fast Company had the chance to see some of the tech giant's freshest research-stage projects--from cheap power for the developing world to simple plug-and-play home energy monitoring. When a computing giant like Intel decides to get into the energy management space, it's safe to assume that big things are coming. We've seen hints of it before--Intel announced in 2009 that it was working on energy management systems for buildings--and at this week's Research@Intel event, Fast Company had the chance to see some of the company's freshest research-stage projects that could soon be changing the way the world uses and generates electricity.

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Recollection: A Collaborative Tool For Sharing And Visualizing Cultural Data

A new service from the Library of Congress lets you build maps, graphs, timelines, and trees from the collective digital and digitized history of an entire nation. As digital tools move on, standards change, and interoperability fails, we lose access to older information. As our history becomes harder to access, only the newest information rises to the top, leaving us with a collective digital memory that is foggy on anything but the most recent past

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