Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

The simplest way to cut down on energy use isn't to build millions of brand-new LEED-certified buildings; it's to convince people to make changes themselves.

Duncan Watts directs the Human Social Dynamics group at Yahoo! Research and is formerly a professor of Sociology at Columbia University.

Does your business need a boost?

NASA's revealed plans for manned human spaceflight, centering on the four-seat, conical Orion capsule. NASA's plans for manned human spaceflight are salvaged from the wreckage of the Constellation program

It sounds like a reality show pitch: The legendary Facebook investor, PayPal founder, and thorn in the side of college deans everywhere announces what happens when 24 people, picked to live among mentors and innovation experts, stop going to school and start getting real--in business. One climbed Mount Kilimanjaro.

If your city isn't going to install bike lanes, make one yourself.

The early Facebook investor just gave 24 kids $100,000 each to leave college, plus Zynga's looming IPO, and the rest of today's news. Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today

For Amazon, the deep discount wasn't a random bout of charity--it represented a huge opportunity to present consumers with an alternative to iTunes, and to introduce its cloud-based music service. How'd that go? Behold, the power of Lady Gaga.

"Existing models don't go away until they are replaced by models that work better," PayPal's Anuj Nayar tells us. "The consumer needs to see the benefit beyond, 'This is just cool.'" When it came to the perhaps over-embellished headlines from Square's announcement yesterday--the end of the cash register as we know it!--PayPal spokesperson Anuj Nayar couldn't help but chuckle. After all, PayPal has been in the payments business roughly 12 years and boasts 98 million users

If approved by the FDA, Allergan could market its product to teens--and insurers might be more likely to give the go-ahead for the surgery, which can cost up to $20,000.

1. Sony's hack woes have deepened--now its Canadian version of the eShop has been hacked by a self-professed grey hat Lebanese hacker, and 2,000 customer records have been acquired (evidence for around 1,000 posted online).

The Founder, Chairman and former CEO of ePrize and author of Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity talks about embracing creativity and how it can motivate your staff and increase sales.

Cal McAllister, one of the founders of the ad agency, Wexley School for Girls speaks about making your company stand out from the pack.

Carissa Reiniger, founder and CEO of Silver Lining Ltd. talks about how to create an actionable strategy to get your company where you want it to be.

Jim Schleckser, CEO and Managing Partner at Inc. CEO Project and Kirk Aubry, Partner at Inc