Sick of hearing that climate change doesn't exist from people who haven't studied the matter, climate scientists get together to fix the problem the only way they know how: hip-hop. There is nothing more amusing than incongruous people rapping (Andy Samberg has built a career on this notion), and there is perhaps no more incongruous rappers than Australian academics
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Feed SubscriptionThe Perfect (Wooden) Surfboard
Photograph by Jason Madara Surf's up! A Maine studio returns to surfboard building's roots with a wooden, sustainable board. "Surfers are so connected to nature, but they're divorced from the impact foam boards have on the environment," says Brad Anderson, cofounder of Grain Surfboards
Read More »iFive: Microsoft Shuts Thinktank, Orange’s NFC In U.K., Apple Signs Sony To Cloud, Google Translates Books, HP TouchPad $599
1. Microsoft has closed its guerilla design/thinktank lab Pioneer Studios--the group behind the highly-praised but then cancelled Courier tablet concept.
Read More »Olympic Gold Medalist, Acclaimed Author: Kids, Here’s How You Win Doodle 4 Google 2012
Over 100,000 entries. Millions and millions of votes cast
Read More »Building Customer Loyalty
Want your customers to stick to you like glue? Today it takes more than a punch-card or priority line.
Read More »Microsoft’s Mobile Division Is Immobile
I'm picturing what it must be like at Microsoft HQ in Redmond, Washington these days. First, consider the Xbox divison that has sold more than 10 million Kinect gaming systems since its launch last Fall, making it the fastest selling consumer electronics device ever.
Read More »Wi-Fi-Connected Lightbulbs, Coming To Smart Homes In 2012
Not only will these new bulbs save you money every month, they'll be tons of fun for amateur lighting designers, and can even increase home security. A Wi-Fi connected lightbulb that'll cost you just an extra buck a pop may sound crazy, but it's a soon-to-be reality that promises to transform your house into a mood-lit, low-power, eco-friendly smart home . That's the suggestion from NXP, a Netherlands-based semiconductor company that invented the Greenchip technology that will be in many Wi-Fi connected lightbulbs on sale by early 2012
Read More »How Apple Plans To Make Cloud-Based iTunes A Seamless Experience
An Apple patent gives us some clues about the cloud-based iTunes we're all expecting any moment now--namely, how it'll make streaming content a seamless experience.
Read More »And On The Eighth Day, God Created Apple
Being an Apple fan is almost a religion, according to one pseudo-scientific study that looked at brain scans of Apple worshipers. Great for Apple--but what's in it for you? Just imagine the marketing consequences..
Read More »Meet The App Man At AT&T
CTO John Donovan, left, sees digital water balloons as a fun primer on handset-to-handset apps—and a lure for wayward subscribers. | Photographs by Darren Braun As leader of Donovan’s tech council, Sanjay Macwan is helping revamp AT&T from a phone company to a technology company.
Read More »Amazon Sells More E-Books Than Paper Ones
E-books realize their unbound potential faster than expected as pixels push past paper in Amazon sales. Oh, and, hey, look! Kindles for sale! Since April the first, for every 100 print-and-paper books Amazon has sold, it's also sold 105 e-books, according to a fresh Amazon announcement . Kindle e-readers arrived, along with a small but fast-growing digital bookstore, in November 2007--by July 2010, Amazon notes, Kindle book sales had surpassed hardcover book sales, and then six months later beat the paperback books sales rate
Read More »Nokia Wants To Go Into Business With You
Nokia is now crowdsourcing creativity. "Invent With Nokia" is a new program wherein anyone can submit an idea, and if it results in a patented Nokia invention, you get a cut
Read More »Is Now the Time to Buy?
So you're considering buying a business. But is it really the right move? Many experts are predicting that a huge wave of businesses will become available over the next decade or so as baby boomers look to sell
Read More »LinkedIn IPO Skyrockets, "Like" Buttons Stalk You, L.A. Noire A Hit, And More…
The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day. LinkedIn IPO Skyrockets Doubling in price right out of the gate, LinkedIn's stock price has been selling for as high as $92.99 a share, fueling as much adoration as it has bubble speculation
Read More »3 Ways Apps, Games, And Facebook Pages Are Combating Corruption
A Foursquare game for bribes, a Facebook page for traffic violators, and an app where police officers help reveal speed traps are powered by transparency--and shame. Mark Zuckerberg might serve as a better model than James Bond in the fight against corruption
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