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The meme-friendly site is positioning itself as the the ultimate go-to for pop-music centered celebrity journalism--and aims to capitalize on the branded opportunities that come with that. Popdust , the pop-music news site that debuted earlier this year, is--like a post-haircut Justin Bieber--on the verge of coming of age. Over the last 30 days, the site has garnered 350,000 unique visitors, and has formed new partnerships with AOL, MTV, CNN, Gawker, Vibe, Grammy.com, and others

A French startup is launching a shelf-edge NFC system that demonstrates why NFC could revolutionize shopping, add value, and save you some money in the process. Get ready to wave your phone in the air like you just don't care... Think&Go 's new NFC commerce platform is all kinds of exciting, if you're into near-field wireless tech or interested in the future of shopping

In emergency situations, establishing reliable comms can be vital for saving lives--but often established grids are taken out by the disaster itself. Enter AT&T's portable cell phone tower. AT&T's new product, the Remote Mobility Zone, is specifically designed for fast deployment in post-disaster situations, and as well as connecting to existing cell networks in situations where a local tower is not working, it can even send phone signals up to sat-com systems.

Strict controls and smart re-use means the water that happens on Vegas links stays on Vegas links. Fact: A single, 18-hole round of golf at a typical Las Vegas golf course requires 2,507 gallons of water. That's not "virtual water," it's the actual amount of water that has to be sprinklered onto the golf course to get it ready, each night, for each golfer.

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day. Overstock.com Released From Google 'Penalty Box ' Google has released Overstock.com from its reduced search ranking after the retailer dropped a policy of encouraging colleges to post links to its products

Deepak Chandrasekar gets his eye examined by internist Seema Sangwan (on screen). Nurse Xenia Khesin assists.

Concerts and sporting events have long needed a way to efficiently fill every seat in the house. ScoreBig might be the ticket.

In the past two weeks, Google has made two staggeringly large renewable energy investments: a $168 million investment in the Ivanpah solar farm, and a $100 million investment in the world's largest wind farm . We had a chance to speak with the man behind these investments--Rick Needham, Google's Director of Green Business Operations and Strategy (pictured in stylish duds, center)--to find out why the search engine giant has seemingly all of a sudden become a major clean energy player. When Needham came to Google in 2008, the company had already made early-stage clean energy investments through Google.org (the company's philanthropic arm), but Needham spent most of his time figuring out how to make Google's own operations more energy efficient.

Text and Photographs by Mark Leong For the residents of one neighborhood in Shenzhen, China, the New Balance sneaker is more than a shoe.

China may be wising up to international condemnation of its lax copyright protection standards, as the Ministry of Culture has revealed it will "punish" local search giant Baidu for facilitating illegal music downloads.

A pair of apps try to remake the experience of shopping. Are they the game-changers they think they are? Two new apps--one for the iPad, the other for the iPhone--intend to remake the way we shop

Illustration by Dan Winters When supersecretive agriculture giant Cargill decided to attack the no-calorie-sweetener market dominated by Sweet'N Low, Splenda, and Equal, it sent its best marketers and scientists to basement war rooms and covert labs. Only now can the inside story of Truvia -- and its unlikely success -- be told. SAYS ZANNA MCFERSON , plucking a stevia leaf from a plant on her desk and biting into it, "I knew there had to be something we could do with it." Through the expansive windows of her corner office at Cargill's headquarters, an Aspen-like mega-lodge on the outskirts of suburban Minneapolis, she stares out at the snowy pines and at the horizon beyond

San Francisco, with a large population crammed into a very small footprint, can be notoriously hard to park in. But, as it's also one of the tech-savviest cities in the country, they've come up with a solution to make it easier to find a place to leave your car and to better value parking places

The BlackBerry PlayBook is a new 7-inch business tablet that shows promise.

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today. Entrepreneurs, defined