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Do You Really Need an Outside Investor?

Before soliciting external sources of funding, ask these four questions to ensure that youre well prepared for the changes ahead. How do you know when it’s time to seek outside investment? The question arose recently when we received a query from one of our regular readers, which we will paraphrase here: I just read " 3 Characteristics of a Great Investor ." I really enjoyed it and it made me think that I need some direction.

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Life Or Death Decision-Making: What Businesses Can Learn From The Red Cross

Gail McGovern, the president and CEO of the American Red Cross, assumed leadership of this iconic organization at a particularly tough time. In 2008, when she was chosen from among 170 candidates, the institution’s reputation had been tarnished by the response to Hurricane Katrina and by a string of leadership scandals.

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Biggest Mistake I See on Twitter

There are 3 good reasons not to get this wrong--and an easy way to make it better. If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself or your company, then I beg you: Please take a few minutes now to fully complete your Twitter profile

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How to Add Design Magic

The secret to winning fans and pleasing customers might just be simplicity of design. We talked to a trio of user-experience pros about how they create intuitive (and highly successful) products.

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Are You Overlooking Valuable Employees?

New data shows that there's a huge pool of talented workers out there just waiting to be hired. Check out what you're missing. The Disability Funders Network says that people with disabilities constitute the largest minority group in the U.S

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Encyclopaedia Britannica Is Dead, Long Live Encyclopaedia Britannica

That's not just a gratuitous Ides of March headline. This week the 244-year-old company announced it is ceasing print publication, but here Encyclopaedia Britannica president Jorge Cauz discusses the business' digital innovations and why its future may be more vibrant than its storied past.

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How One Second Could Cost Amazon $1.6 Billion In Sales

Research on U.S. Net habits suggests that if this sentence takes longer than a second to load, many citizens will have clicked elsewhere already. If you've got the patience (or are European) read on for more shocking data on not dawdling

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How to Save On Business Travel

Six tips from Scott Gerber, founder of the Young Entrepreneur Council, and Matt Mickiewicz, co-founder of 99designs.

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Walking Around In Your VC’s Shoes

Much has been written recently about the venture capital "ecosystem"--whether there is enough capital flowing into the industry for it to thrive, or even stay afloat. As the 2011 numbers rolled in, many observers were aghast to see that VCs invested twice as much as they raised.

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The Unsung Hero Behind Every Great Website

Talented engineers and project managers both play key roles, but much of the success of your website hinges on this key person. Last week, I talked about all of the people involved in designing a website that drives business

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To Find New Audiences, Reach Out To The Fringes

Wanting to lure new audiences to your website or brand? John Wiseman, vice president of marketing and partnerships at Thrillist, tells Fast Company how they work with would-be competitors to find new fans.

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