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12 Customer Dos & Don’ts

Use these quick and easy rules to make sure your customers keep coming back for more. It's easier to sell to existing customers than to acquire new ones, so it's good sense to keep the customers you've already got. Here are some simple rules to ensure that customers continue to come back for more

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How to Lead Without Being There

Growth-oriented leaders make their intent clear and then let the team on the ground make the decisions. Here's how that can work at your company. At some point, every entrepreneur faces a moment of truth: Your company can’t grow if you insist on being present at every important encounter and the “decider” on every decision

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Khan Academy Enters Next Era With iPad App

Offline learning is the latest tool for the unorthodox education organization. Here's how that and other new features will power Khan Academy's new app. Khan Academy , the wildly popular YouTube lecture series, is slated to launch its iPad app any minute now in Apple's store

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Dave McClure on Lean Start-up Investing

Dave McClure, the brash-mouthed angel investor and entrepreneur-magnet, shares his lean start-up philosophy and his excitement about female entrepreneurs. The premier session of South by Southwest's "Lean Startup" track was a frank discussion between Lean Startup guru Eric Ries and Dave McClure, founding partner and "Sith Lord" of investment firm 500 Startups . While the talk covered material fairly similar to what Ries discussed in the October issue of Inc.

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Weekend Reading: The LulzSec Indictment

The whimsical seeming but real mayhem causing group and one of its prominent alleged members just got slapped with a federal indictment. ... Because you don't have any real plans, right

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How To Bring Out The Magic In Marketing

Whether you're trying to sell whisky or get people to adopt dogs, marketing can be magical when there's a deep understanding of both an organization's culture and its strategic needs. There’s been a back and forth on Fast Company of late, regarding corporate culture versus strategy

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How to Win a Start-up Competition

Investors reveal what grabs their attention--and what makes them cringe. For a certain kind of tech start-up founder, the pitch contest offers a thrill that few other events can deliver: You have only a few terror-filled minutes to successfully demo your product (using shaky wi-fi, no less) in front of a firing line of judges who can—and will—find holes in your idea big enough to drive a truck through. I've spent the last two days camped out at this year's Launch Festival , a tech start-up competition in San Francisco founded by entrepreneur and investor Jason Calacanis, where more than 40 start-ups competed for more than $1 million in prizes and seed capital.

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Advertising Overload: Are You Guilty?

New research on just how many marketing messages it takes to completely turn off a customer. Mae West said that too much of a good thing can be wonderful. Obviously Ms.

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6 Tips for Raising Money Now

Access to capital is a perennial challenge for most entrepreneurs. Three experts share their advice on raising capital, in good times and bad.

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