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The Wikipedia Way Of Motivating Your Employees

As a business owner, if you can tap into the passion of your workforce the same way that Wikipedia taps into its army of unpaid volunteers, you can accomplish things that no amount of money can buy. Have you ever stopped to consider how remarkable Wikipedia is? The online encyclopedia represents arguably the greatest collection of knowledge and information ever assembled--and the overwhelming majority of the work in creating and maintaining it has been done by unpaid volunteers .

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3 Lessons From the Susan G. Komen for the Cure Disaster

The foundation's recent public relations mess offers valuable takeaways for small businesses. Last week, we saw one of the country’s most well-known cancer research advocacy organizations, the Susan G. Komen for the Cure Foundation, go from being revered to reviled.

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Shy? 3 Ways to Use It to Your Advantage

A communication coach offers a bevy of tips on how entrepreneurs who don't naturally excel at self-promotion can shed their cloak of invisibility and get noticed.

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Podcasting for Profits

Yes, producing a podcast is a lot of work, but you are missing a major revenue driver if you don't.

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NBC’s "Smash" Could Learn A Few Lessons From "Glee"’s Musical Missteps

.boxxy {display:inline-block;vertical-align:top;width:280px;padding:8px;} .boxxy span {color:#00b3e6;} Fox's Glee is slumping in its third season--but does that mean people are losing interest in TV musicals? NBC's new Broadway-focused drama, Smash, which premieres February 6, is about to find out. Three industry pros share tips on how Smash can avoid Glee's missteps and become, well, a smash.

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Redbox Partners With Verizon To Launch Streaming Video Service

The Coinstar subsidiary announces plans to partner with Verizon to compete with streaming video giants Netflix, Amazon, and Hulu. Coinstar subsidiary Redbox today announced a new partnership with Verizon for the launch of a streaming video service.

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Super Bowl XLVI: 3 Winning Ads

Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. The Super Bowl highlights one great promise in the world of marketing: that advertising can be a welcome experience. I can't think of many other events for which the advertising is as much of a part of the experience as the event itself.

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3 Numbers All Owners Should Know

In the early days of a startup, it can be tough to find good data to help with decision-making. Put a priority on these three numbers, and you'll be fine. To make good decisions, you need good data.

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Growing Fast at a Campus Near You

Inc. 5000 applicant The Campus Special, founded by Chau Nguyen, is growing fast by marketing coupons to college students the old-fashioned way.

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Get More PR Coverage: 5 Easy Ways

Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required.

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5 Tech Trends That Will Last

Feel like you're always scrambling to keep up with the latest technology? Stop. These are the only five things you need to worry about.

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