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The Facebook IPO: A Mega, Meta Mashup Of Media

We sifted through media coverage of Facebook's imminent IPO to bring you the mother of all news roundups. Get ready to ride the linked-up lightning. Now it's Facebook's turn to share

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The Facebook IPO: A Mega, Meta Mashup Of Media

We sifted through media coverage of Facebook's imminent IPO to bring you the mother of all news roundups. Get ready to ride the linked-up lightning. Now it's Facebook's turn to share.

Read More »

Chevy, Pepsi, and Doritos Turn Fan-Made Super Bowl Ads Into Brand Buzz

.boxxy1 {display:inline-block;vertical-align:top;width:250px;margin-right:15px;} .boxxy2 {display:inline-block;vertical-align:top;width:340px;} .boxxy2 span {color:#00b3e6;} Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective--it builds brands' buzz (we have stats!) and helps young careers

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Chevy, Pepsi, and Doritos Turn Fan-Made Super Bowl Ads Into Brand Buzz

.boxxy1 {display:inline-block;vertical-align:top;width:250px;margin-right:15px;} .boxxy2 {display:inline-block;vertical-align:top;width:340px;} .boxxy2 span {color:#00b3e6;} Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective--it builds brands' buzz (we have stats!) and helps young careers

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Hack Days: Not Just for Facebookers

As part of Facebook's IPO filing, founder Mark Zuckerberg praised the concept of the "hackathon." Could something similar benefit your company, even if you're not in tech? Welcome to 2012 , a time in which hacking is praised in S-1 filings .

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Hack Days: Not Just for Facebookers

As part of Facebook's IPO filing, founder Mark Zuckerberg praised the concept of the "hackathon." Could something similar benefit your company, even if you're not in tech?

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How to Say You’re Sorry: 5 Tips

It's a mistake to refuse an apology to angry customers. Here's how to get really good at saying 'I'm sorry.' Years ago when working for a large corporation I attended a meeting that was hosted by our corporate counsel and loss prevention department. The gist was to educate all of us on the pitfalls of saying "I'm sorry" when dealing with a customer service issue or complaint.

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How to Say You’re Sorry: 5 Tips

It's a mistake to refuse an apology to angry customers. Here's how to get really good at saying 'I'm sorry.' Years ago when working for a large corporation I attended a meeting that was hosted by our corporate counsel and loss prevention department. The gist was to educate all of us on the pitfalls of saying "I'm sorry" when dealing with a customer service issue or complaint

Read More »

Are You a Sales Star? It Depends

The ability to sell at the highest level is the result of genetics. But this doesn't mean you can't be a sales star. I recently had a conversation with John Asher, the CEO of the sales training firm Asher Training , where he cited research that at least 50 percent of success in sales is directly related to natural talent.

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Are You a Sales Star? It Depends

The ability to sell at the highest level is the result of genetics. But this doesn't mean you can't be a sales star

Read More »

Founders: Are You Forgetting Something?

Don't be too focused on your product--because if you're not building a community for it, it may never get off the ground. When you are first starting your business, it can seem as if there are an infinite number of items on your to-do list and not enough hours in the day.

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Founders: Are You Forgetting Something?

Don't be too focused on your product--because if you're not building a community for it, it may never get off the ground. When you are first starting your business, it can seem as if there are an infinite number of items on your to-do list and not enough hours in the day. While it's important to put in the necessary time to build out your product or service, there is a danger in being overly focused

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