Some attendees of SXSW might have wondered what Ric Grefé, the executive director of AIGA , was doing here. After all, the almost 100-year-old organization originally known as the American Institute of Graphic Artists had begun as a club for print designers, and Austin was currently hosting a gathering of thousands of proudly un-ephemerate creatives.
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AIGA Launches Design for Good, Asking Members to Donate 5% of Their Time to Social and Civic Causes