"American Idol" Gets One-Stop Social Platform From Peel, The Next-Gen TV Guide

Peel, the app that learns your television tastes and turns your iPhone in a remote control , launched with the aim of creating a next-generation TV guide . “We started with discovery and control,” says Scott Ellis, Peel’s VP of marketing. “Now, we’re focused on blowing out our social sharing.” Today, the startup, which has raised more than $24 million in VC funding, finally unveiled its social experience at SXSW.

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"American Idol" Gets One-Stop Social Platform From Peel, The Next-Gen TV Guide