Avril Lavigne’s New Business

The rock celebrity launches a new retailing business, called AbbeyDawn.com. Like many celebrities hoping to break into fashion, Avril Lavigne partnered with a big national retailer when she launched her Abbey Dawn clothing line in 2008. Just two years later, though, the business-savvy pop star and Kohl’s ended their relationship, and Lavigne set out to build a global apparel company

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Avril Lavigne’s New Business