Betabrand’s Chris Lindland Inspires Fans To Experience–Not Just Wear–Fashion

Chris Lindland, CEO of San Francisco-based Betabrand , has built a thriving company by designing clothing around urban trends and stereotypes. For the urban bicycle commuter, there’s the Bike-to-Work pants (khaki and reflective–“from the bike to the boardroom!”). The discerning foodie can make sure his eggplants don’t crush his eggs by carrying the world’s first farmer’s market backpack .

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Betabrand’s Chris Lindland Inspires Fans To Experience–Not Just Wear–Fashion