Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News
There is an old truism in the sales profession–people buy from people they like. The same goes for brands. Being “liked” is certainly not the only reason people buy your product or service, but it’s the foundation of a strong and lasting relationship and something that needs to be nurtured and developed
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Brand Endearment: Why Super Bowl Ads Aren’t Dead Yet
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