Branding Lessons from Gwyneth Paltrow

It’s official: Gwyneth Paltrow has made the transition from ice-princess, Oscar-winning fashionista to full-blown domestic diva. She already dispenses tips on living gracefully on goop.com ; starred in a documentary about her culinary road trip through Spain with friend Mario Batali ; and recently published a cookbook, My Father’s Daughter . And now she is gracing the cover of the latest issue of Bon Appetit

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Branding Lessons from Gwyneth Paltrow