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One morning last January, a franchisee of Nurse Next Door in Edmonton, Alberta, sent an e-mail to company headquarters in Vancouver, British Columbia. John DeHart, Nurse Next Door’s co-founder and co-CEO, clicked on a link in the message, which led to the website of Eldercare, a competing company based in Toronto
Read more from the original source:
Case Study: When a Competitor Attacks Your Company Online
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