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Cheaper Competitor? 5 Ways to Fight Back

Posted by: Philippe Matthews in Professional Development News Comments Off on Cheaper Competitor? 5 Ways to Fight Back 779 Views

Avoid profit-killing discounts and price wars by differentiating yourself, your firm and your offering from the competition. When you’re selling against a lower-priced competitor, you have two choices: discount or differentiate.

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Cheaper Competitor? 5 Ways to Fight Back

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