Facebook Places, Foursquare: Social Media’s Tiny 2% Impact on Businesses

“What our clients are struggling with is: How big a deal are social media and location-based services, and how much of it is just sound and fury?” says a senior VP of Applied Predictive Technologies, which runs data analytics for Starbucks and Subway. “You’ve got your Groupon and Living Social , and your Foursquare and Facebook Places,” says Jonathan Marek. “What our clients are struggling with is: How big a deal are social media and location-based services, and how much of it is just sound and fury?” That’s the question on the mind of most every marketer and retailer–and Marek might finally have an answer

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Facebook Places, Foursquare: Social Media’s Tiny 2% Impact on Businesses