Facebook Sponsored Stories Performing 2 Times Better Than Standard Ads

When Facebook launched a new form of advertising called “Sponsored Stories” earlier this year, some folks weren’t buying the plot. The new ad unit, which takes content generated by Facebook users and turns it into ads, seemed to be crossing some kind of line. Six months later, it looks like Facebook actually might have hit upon a powerful new form of advertising.

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Facebook Sponsored Stories Performing 2 Times Better Than Standard Ads