Forget the Treehuggers: Five Ways to Attract the Less Stereotypical Green Consumer

The New Consumers are here. They’re youthful, wired, educated and mostly female–and they’re just as concerned with practical values like price, quality and convenience as they are with do-gooder values like local, organic and fair trade. These shoppers make up 30% of the U.S

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Forget the Treehuggers: Five Ways to Attract the Less Stereotypical Green Consumer