How Carrots Became the New Junk Food

Photograph by Jeff Minton Food styling: James Parker, founder of Veggie Art | Photograph by: Jamie Chung Jeff Dunn believes he can double the $1 billion baby-carrot business — and promote healthy eating — by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book.

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How Carrots Became the New Junk Food