How Do You Make Your Business Ideas Concrete? Look to Hamburger Helper

What can a Kleiner Perkins VC pitch, and Hamburger Helper from General Mills, tell you about how to make your ideas tangible and real? We continue our Leadership Hall of Fame series , a year-long look at the top business books and authors, with an excerpt from Made to Stick (2007) by Fast Company columnists Dan and Chip Heath .

Read the original here:
How Do You Make Your Business Ideas Concrete? Look to Hamburger Helper