How to Find the Right Employees to Be Your Brand Ambassadors

It’s a speech we’ve heard time and time again: A corporate CEO or entrepreneur will take the stage and proclaim “Our greatest asset is not in our inventory or our sales or our products—but in our people.” True, but times have changed. In order to fully realize—and leverage—an employee’s full value, a successful company needs to find creative ways to tap into its employees’ networks (both online and offline).

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How to Find the Right Employees to Be Your Brand Ambassadors