In Savvy PR Move, Amazon Relaunches Gaga Deal…And Dials Up The Self-Deprecation

Someone at Amazon must have read our post about how Apple spun the white iPhone 4 fail into a PR win , because it’s making a game attempt at turning its Lady Gaga blunder around. The company is relaunching its Lady Gaga offer (99 cents for her new album, plus a free upgrade to 20 GB of cloud music storage on its servers), noting “this time we’re ready.” Earlier this week, a crush of Gaga fans jumping on the deal crashed the company’s servers, creating hours-long download times and leading commenters to publicly flog Amazon via the comments section on the Gaga’s Born This Way album page–creating exactly the opposite of the goodwill it was going for.

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In Savvy PR Move, Amazon Relaunches Gaga Deal…And Dials Up The Self-Deprecation