Kindle’s Success: A Look Behind The Screen

Most attribute the runaway success of Amazon’s Kindle to the E Ink technology that makes it so readable. But if that were true, why didn’t Sony’s Librie, which used the same technology and was launched three years earlier in the vibrant Japanese book market, succeed? The true explanation of the Kindle’s triumph is something far less obvious–the behind-the-screen elements that make up a product’s backstory

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Kindle’s Success: A Look Behind The Screen