Know Thy Enemy, Befriend Rivals

Scrutinize your competitors, and become friends with them, too. You just might partner to pitch a client, buy one out (or vice versa), or grow the industry together. Here’s a truth: At BzzAgent, the word-of-mouth marketing firm where I’m CEO, I go to ridiculous extremes to obtain information about our competitors.

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Know Thy Enemy, Befriend Rivals