Netflix Deal Reveals Apple’s Secret Sauce: iTunes Pay Channel

As announced this week, the new Apple TV brings a new UI, better internal specs, and full HD capability to the table. But there’s the business equivalent of an Easter egg hidden in it for Netflix subscribers: From now on, if you want to join Netflix you can do it through your Apple TV, and Apple handles the payments via its iTunes back channel. Essentially it works like this: The Apple TV functionality hinges on your iTunes user account, the same kind that’s powered 25 billion app downloads to date

The rest is here:
Netflix Deal Reveals Apple’s Secret Sauce: iTunes Pay Channel