Norm Brodsky on Weighing Prospective Clients

How much time is too much time for a small-but-growing company to spend talking to and preparing estimates for prospective clients? Dear Norm, My husband and I run a small studio that does branding and packaging design. We seem to attract a lot of start-ups and small businesses—enough that we haven’t had to pitch a client in more than three years

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Norm Brodsky on Weighing Prospective Clients