NPR Launching Centralized Online Ad Network to Bolster Revenue at Member Stations

While NPR fights a defunding battle, the network unleashes a new weapon: A proprietary advertising network that will allow geo-targeted sponsoring of live streams. While NPR is facing funding battles in Congress (that as of press time they may have won ), the public radio network has been quietly laying the groundwork for a nationwide online advertising network that could massively increase underwriting dollars at member stations. The move is part of a much larger and audacious plan on NPR’s part: The idea that local public radio affiliates can be transformed into news portals on par with local newspapers

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NPR Launching Centralized Online Ad Network to Bolster Revenue at Member Stations