OK Go’s Human Kaleidoscope, All Is Not Lost, And How It Translates Into Sales

Damian Kulash and director Trish Sie walk us through the making of All Is Not Lost, and OK Go’s approach to the music experience. In the course of producing its distinctive videos, OK Go has contended with the unpredictable ( dogs , toast ) and the potentially dangerous ( paint cannons , treadmills )

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OK Go’s Human Kaleidoscope, All Is Not Lost, And How It Translates Into Sales