On Connectors, Mavens, And Salesmen: How New Ideas Spread Like Seeds

How do innovators and early adopters succeed in spreading new ideas, new tech, and even new seed corn? We continue our Leadership Hall of Fame series , a year-long look at the top business books and authors, with an excerpt from The Tipping Point (2000) by Malcolm Gladwell.

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On Connectors, Mavens, And Salesmen: How New Ideas Spread Like Seeds