You’ve heard about the lovely and amazing , now let’s hear about the duds of TED. “Only 5% of TED Talks have been given by CEOs,” Pepsi chief Indra Nooyi observed from the stage at TED, before going on to demonstrate why. Her bland recitation of the accomplishments of Pepsi Refresh , a decent, though hardly groundbreaking corporate social responsibility program, had some attendees wondering if it was a paid product placement.
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Pepsi CEO Indra Nooyi’s Lame Talk Underscores TED’s Awkward Adventures in Advertising