Retailers cashed in on Black Friday, Small Business Saturday, and Cyber Monday, but experts caution against any premature victory dances. In the aftermath of the nation’s biggest shopping weekend, storeowners and retailers have plenty to be thankful for: voracious consumers blasted through modest sales projections this past weekend, spending some $52 billion from Thursday to Sunday, and about a billion more on Cyber Monday. Though the numbers certainly seem to indicate a strong holiday sales season, experts suggest that with nearly four weeks left until Christmas, it’s hardly time to celebrate.
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Record-Setting Retail Weekend