Jane Pratt, founding editor of Sassy, was social media before social media existed. Today she’s launching xoJane.com , her answer to Sassy for a constantly connected generation. Sassy, the cool girl’s anti-glossy–whose winking, edgy-for-a-teen-mag coverlines (Long-Distance Romance: Sucky Or Not?; Do You Need Armpit Hair To Be a Feminist?) could easily be Twitterbait 20 years later–created the voice that informed a thousand snark-filled blogs
Read the original post:
Sassy 2.0: Social Media Catches Up With Jane Pratt At xoJane.com