Super Sell Out: Morgan Spurlock’s "Greatest Movie Ever Sold" Bows at SXSW

This is a promotional blog post. I was asked to cover the SXSW Film Festival screening of Morgan Spurlock’s new documentary, POM Wonderful Presents: The Greatest Movie Ever Sold , which attempts to take a meta-look at the concept of product placement via a documentary funded entirely by product placement, because of promotional considerations: Fast Company, my employer, is featuring Spurlock, his movie, and his take on the concept of “selling out vs. buying in” as a story in the April issue

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Super Sell Out: Morgan Spurlock’s "Greatest Movie Ever Sold" Bows at SXSW