Last year, I received an email I will never forget: one of the world’s tobacco giants wanted me to consult for them. It’s not that I’m a stranger to requests from the tobacco industry. In fact, ever since I published Buyology in 2008, my email address appears to be on every tobacco executive’s Rolodex
Follow this link:
The Future Of Ethics In Branding
If you enjoyed this post, make sure you subscribe to my RSS feed!