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The Zipcar Case: Zipping From Very Good To Magnetic

Posted by: Philippe Matthews in Professional Development News Comments Off on The Zipcar Case: Zipping From Very Good To Magnetic 354 Views

What makes a product magnetic–irresistible to customers of many stripes, and preferred over its closest competitor by 5:1, 7:1 or 10:1?

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The Zipcar Case: Zipping From Very Good To Magnetic

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