Whole Foods’ Ramadan Marketing Headaches

Whole Foods is encountering a not entirely unforeseen headache during their first Ramadan marketing campaign: Pressure from anti-Muslim bloggers and internal dissent at their company. A pioneering Ramadan marketing campaign at Whole Foods has turned into a headache thanks to a handful of vocal anti-Muslim bloggers. The Houston Press leaked an internal company email claiming “it would be best” if Whole Foods did not observe Ramadan in-store, leading to widespread blowback from angry customers who supported the promotion.

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Whole Foods’ Ramadan Marketing Headaches