Why Ad Agencies Should Act More Like Tech Startups

Agencies need to look beyond storytelling and take their cues from software developers, says the chief creative officer of AKQA. Recently, I tweeted : @reiinamoto: “In order for agencies to stay relevant, they must embrace the Culture of Code.” This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late

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Why Ad Agencies Should Act More Like Tech Startups