Why Dropbox Avoids Industry Buzzwords Like "The Cloud"

“The cloud” is the biggest and most overused buzzword in the tech industry. You can’t turn on the TV today without seeing ads from Microsoft , IBM, or Cisco touting the cloud in some form. Take the following IBM commercial, which attempts to define the lofty concept for consumers: the cloud does email, predicts traffic patterns, lowers energy bills, develops software, understands risk

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Why Dropbox Avoids Industry Buzzwords Like "The Cloud"