Why PayPal Doesn’t Care About NFC

Some of SXSW’s hottest startups say they’re here to help small businesses compete, but eBay execs say those merchants want something else entirely. You’d think that wave-and-pay smartphone technology would be top priority for PayPal, one of the biggest competitors in the mobile payments space. But while big retailers love NFC for its hyper-targeted marketing potential , small businesses that run on payment services like PayPal may actually be interested in mobile payments for something far humbler: customer loyalty

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Why PayPal Doesn’t Care About NFC