Your Customers Don’t Care, That’s a Good Thing

When making the jump to social media marketing, small enterprises must avoid assuming that customers are ever truly engaged. There’s a turn of phrase that’s been rattling around my head recently—you know the one about being a “victim of your own success?” Sometimes I wonder whether that’s the case with social media evangelists. By any measure, we’ve helped drive ever larger numbers of businesses and independent professionals to start using social-based promotion, which is fine on its face, but how much value has been added to the lives of consumers

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Your Customers Don’t Care, That’s a Good Thing