Zipcar Fires Up Its IPO

Zipcar Inc., the short-term car-rental service based in Cambridge, Massachusetts, launched its IPO this morning. Bloomberg reports that the IPO raised over $174 million, selling 9.7 million shares priced at $18—well above an initial proposal that pegged the share prices at $14 to $16. The most recent SEC filing can be viewed here

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Zipcar Fires Up Its IPO