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It’s Cheaper to Keep ‘Em

Comments Off on It’s Cheaper to Keep ‘Em 214 Views

Your customers that is. If you're spending tons of money on attracting new customers, you're making a mistake. If you’ve ever tried to explain the concept of "make new friends but keep your old ones" to a five-year-old, you have a pretty good perspective on how many high-growth businesses approach customer acquisition and retention.

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