Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Maps are everything in a new mobile landscape. The company that controls them controls what can be done with location. When Apple announced it had developed its own homegrown maps system at its World Wide Developer Conference today, it wasn't just introducing another new feature for the iPhone.

Alison Kosakowski, a 33-year-old former New York City brand planner turned dairy farm blogger, now helps farmers use social media to market themselves and share their unglamorous but rewarding reality. In 2009, Alison Kosakowki was living in New York, working as communications manager at the Maersk shipping company, when a kidnapping at sea brought her to Vermont. The captain of the Maersk Alabama, Richard Phillips, had been kidnapped by Somali pirates; Kosakowski was dispatched to Phillips’s home in Underhill, Vermont, to help the family handle media during the weeklong crisis, the wait for Phillips’s return, and the barrage of interview requests and book deals in the aftermath

We ran three marketing test-with surprising results. Here's what our data revealed about the clicking habits of customers. For me, measurability is very important when it comes to marketing

%excerpt% Read the original here: TechStars: How to Make the Cut

A New Orleans serial (social) entrepreneur, Robbie Vitrano, explains how Hurricane Katrina made him think differently about entrepreneurship. Hurricane Katrina was the moment of truth for Robbie Vitrano. "It pushed me to confront those issues about my place in business, and the role of business in this situation," he said at GrowCo in New Orleans this week.

"This is just the beginning," says Twitter's Adam Bain. "You're going to see a ton of creative examples of people building on this platform--this is not just about giving people a deal or discount." Top national brands have signed up for AmEx's new program with Twitter , the partnership unveiled Tuesday that allows consumers to get cash back by syncing their credit card and social media accounts

When Vibram had trouble meeting demand for its popular FiveFingers running shoes, the market became flooded with counterfeit, nearly identical, shoes. Here's how it fought back.

A Procter & Gamble chief defends marketing cutbacks by referring to the less expensive benefits of digital marketing. Um, really

Last year, I received an email I will never forget: one of the world’s tobacco giants wanted me to consult for them. It’s not that I’m a stranger to requests from the tobacco industry. In fact, ever since I published Buyology in 2008, my email address appears to be on every tobacco executive’s Rolodex

There is an old truism in the sales profession--people buy from people they like. The same goes for brands. Being “liked” is certainly not the only reason people buy your product or service, but it’s the foundation of a strong and lasting relationship and something that needs to be nurtured and developed

Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. The Super Bowl highlights one great promise in the world of marketing: that advertising can be a welcome experience. I can't think of many other events for which the advertising is as much of a part of the experience as the event itself.

Advertisers will drop $3.5 million for a 30-second spot during Sunday’s Super Bowl.

Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI. Some make you laugh , others (attempt to) make you cry.

The step-by-step guide to using Google's best offerings, but spreading your online eggs into more than just one big basket out in Mountain View, California. Google has a new universal privacy policy taking effect March 1.

You may not be doing all you can to increase your rankings.