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Diane Yu sees a $160 billion worldwide TV market opportunity for her company and its clients. As chief technology officer and cofounder of Freewheel --an ad tech firm with 130 full-time employees and U.S. headquarters in New York--Yu helps major television networks make sense of all the ads they're selling, and helps brands figure out what works to reach audiences wherever they're watching video content, now.

Sure, you can offer raises and promotions. But heres a look at seven surprising and free tools to spur your employees to work harder

What's a small business to make of Facebook, Google, and HopStop offering up ad space free of charge? Facebook made a splash last week when it announced a plan to offer $10 million in free advertising to small businesses starting in January. The company says the move allows small entrepreneurs test the waters of social media advertising—and simultaneously helps Facebook usher in a new wave of loyal advertisers it hopes will stick around for the long haul.

More and more people are logging on to the Internet for the kind of relaxation and entertainment they used to look for on the boob tube. Yahoo Screen positions the company to capture some of those audiences

Inc. has covered the Daily Deal and Local Deal space quite extensively over the last year or so. In fact my colleague Eric Markowitz has reported on the death of daily deals (and their resurrection ) in the last few weeks.

Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money.

[youtube 2RJaAUeASyU] Google has published a

(PhysOrg.com) -- Used in Hollywood and the advertising industry to create exotic special effects, ferrofluids are seemingly magical materials that are both liquid and magnetic at once. In a study published today in Physical Review B, Yale electrical engineering professor Hur Koser and colleagues from the University of Georgia and Massachusetts Institute of Technology demonstrate for the first time an approach that allows ferrofluids to be pumped by magnetic fields alone. The invention could lead to new applications for this mysterious material.

Have you ever been primed?

The Kindle tablet is coming. (You may have heard a little about this.) Amazon 's just redesigned its main website with changes that make it more tablet-friendly, and one writer is even claiming to have used the device.

Every entrepreneur makes mistakes when starting out. Some are fixable, some don’t matter that much in the long run. Some really bug you and can’t be fixed and you just have to learn to live with them for a while

Ben Chestnut is the CEO of MailChimp , a successful company that helps its customers design exceptional email campaigns. MailChimp has found great success by going freemium. Read on to learn how MailChimp funds creativity to help developers create interesting integrations with their product.

Agencies: if you really want to emulate a tech startup, create utility, put skin in the game and ask, What Would Edison Do? The “Why ad agencies should act more like tech startups” meme has been making the rounds for some time in the form of provocative tweets, panel discussions and blog posts . The conversation tends to focus on social media strategy and incorporating tech talent into creative teams.

Tackling the topic of neuromarketing for Fast Company magazine, our author finds himself talking to the CEO of top neuromarketing firm NeuroFocus, and wonders how much can Pradeep really tell from his brain scan. I'm in a ballroom inside New York's Marriot Marquis at the 75th annual Advertising Research Foundation conference, meeting with A.K. Pradeep, founder and CEO of NeuroFocus, a Berkeley, CA-based research firm that analyzes brain waves to reveal what consumers really want.

Intel, PayPal, Pepsico, Google, HP, Citi, and Microsoft are spending millions to plumb your mind. Here's how it's done.