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What happens when parent-travel website FamiliesGo! goes live. I have officially launched FamiliesGo! We decided we would open the site to the public on a Friday, so we’d have the weekend to let Google AdSense, the advertising placement service we’re using, come online and “acclimate” its ads to our content before publicizing on Monday

The ad analytics company is about to release a new service that will tell advertisers who’s seeing their ads--anywhere on the Internet.

Twitter is experiencing growing pains. Last week, the company said it would integrate Promoted Tweets into user Twitter streams, placing them at the top of one's timeline. Here's expert opinion on how or if the once-breezy service can follow in the footsteps of ubiquitous ad machine Facebook

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When Facebook launched a new form of advertising called "Sponsored Stories" earlier this year, some folks weren't buying the plot. The new ad unit, which takes content generated by Facebook users and turns it into ads, seemed to be crossing some kind of line. Six months later, it looks like Facebook actually might have hit upon a powerful new form of advertising.

This may surprise many U.S. consumers unfamiliar with Ikea spots, but the legendary Swedish furniture company is this year's Advertiser of the Year at the Cannes Lions International Festival of Creativity. In a series of videos, Filip Nilsson, chief creative officer at Forsman & Bodenfors, explains his shop's approach--and offers insights into its massive appeal

Facebook VP David Fischer explicitly downplayed the social network's role in Middle Eastern revolutions to an Israeli conference which included a tech industry who's-who. One of Facebook's highest-ranking international executives told a dignitary-packed Israeli conference that the website played a minimal role in the Arab Spring .

Today Foursquare announced a nationwide partnership with American Express to offer discounts to cardholders when they check in at select merchants. Now, after linking your AmEx card to your Foursquare account, you'll be able to earn special offers at certain retailers and restaurants: Spend $75 at H&M, for example, and you'll get $10 back on your next statement.

Legendary ad man John Hegarty offers some advice for advertisers and marketers who are trying to navigate the future of the business. Legendary ad man John Hegarty , cofounder and worldwide creative director of international agency Bartle Bogle Hegarty , knows something about building great brands

Don't let your new sales rep call on just any prospect.

The first wave of the Web was about anonymity and aliases. The next wave, led by Facebook, is about real identities. Here's how that's going to change online commerce.

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day.

A three-minute video implying multinational mobile giant Vodafone was one of the primary forces behind the Egyptian Revolution has gone viral, and Egyptians are not happy about the implications. International mobile phone giant Vodafone forgot a cardinal rule of media relations: Never mix your advertising up with Middle Eastern politics.

Memo to TwitPic and ImageShack, you're screwed! After a couple of days of fevered rumors, the Wall Street Journal's All Things Digital has confirmed that Twitter will be launching its own photosharing service as soon as tomorrow (Wednesday).

%excerpt% Read the rest here: How We Did It: Superfly Presents