Christy Liu is the cofounder of travel site Wanderfly, "We help people figure out where they can go and what they can do based on their budgets." Liu, and Wanderfly's three other entrepreneurial cofounders, work to make travel planning more fun--and to succeed on their own strengths. [twistage bd48aabb0a382] *In Partnership with
Read More »Tag Archives: advertising
Feed SubscriptionHow to Use Augmented Reality in Advertising
Augmented reality , or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, iPhones, Facebook, Twitter, video games, and more), AR offers a serious opportunity for marketers to reach these important consumers. With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase.
Read More »Interviewing Geoffrey Moore: Core Versus Context
This article is Part 5 of an 8 part series.
Read More »How to Narrow Your Target Market
Huge, profitable companies like Walmart and Amazon didn't start as the all-encompassing retailers we know today. Each debuted with a very specific focus that helped them find and nurture a strong customer base.
Read More »iFive: TI Buys National Semic., Twitter Monetizes Fire Hose, Apple Wins Patent Suit, Living Social’s New Funds, Google Antitrust
1. Late yesterday the maker's of many a student's favorite pocket calculator, Texas Instruments, said it would buy chip-maker National Semiconductor.
Read More »Why Social Influence Matters to Businesses
Social Media has forced businesses to reassess the definition of influence. Influencers are telling us what to do on a regular basis across the social sphere, but who is listening and how does it affect our behavior and buying decisions
Read More »Who’s Next: Vivian Rosenthal’s Big Idea for Interactive Advertising
Photograph by Henry Leutwyler Architect, designer, and the advertising impresario behind Tronic, GoldRun. Altrendo Images/Getty Images (plane); Colin Hawkins/Getty Images (gold-panning); Seth Wenig/AP (museum patron, painting); Universal Pictures/Photofest (The Fast and the Furious); Dave M. Benett/Getty Images (Saatchi) , book (no credit) .red_highlight { color:red; font-family:Arial, Helvitica; font-weight:bold; font-size:13.5px !important; } .border-bottom { border-bottom:#000 dotted 2px; padding-bottom:10px; margin-bottom:10px; } .article p{ overflow:hidden; } Big idea: "I want to turn every aspect of our lives into a game," says the 35-year-old entrepreneur, "by marrying the digital and the physical." Using video, animation, mobile apps, and now augmented reality, Rosenthal creates interactive advertising campaigns for brands ranging from H&M and Yahoo to Esquire magazine and shoe company Airwalk
Read More »How Carrots Became the New Junk Food
Photograph by Jeff Minton Food styling: James Parker, founder of Veggie Art | Photograph by: Jamie Chung Jeff Dunn believes he can double the $1 billion baby-carrot business -- and promote healthy eating -- by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book.
Read More »How LinkedIn Today Will Change Your Social Media Life
LinkedIn has announced the launch of LinkedIn Today, a social news product for business users that the company hopes will turn its site into a can't-miss daily destination. Up until now, LinkedIn didn't offer enough fresh information to be useful in daily life; well-connected Internet users don't check LinkedIn every day the way they might with, say, Facebook or Twitter. LinkedIn Today aims to change that
Read More »What an NFL Lockout Would Mean to Small Businesses
Stadium View Bar & Grille sits merely 150 yards away from historic Lambeau Field, home to the 2011 Super Bowl Champion Green Bay Packers, in Wisconsin. For 19 years owner Jerry Watson and his employees have been serving loyal Packers fans
Read More »150 years of diet fads and still no quick fix
As the government prepares to update U.S. dietary guidelines, a look back at what people have tried to lose weight shows what hasn't changed is the quest for an easy fix
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