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Advertisers will drop $3.5 million for a 30-second spot during Sunday’s Super Bowl. But to get the most bang for their buck, they might want to play their ad right after the game ends--not during it. Because if it's a close one, the time slot right after the final gun should have the most sway with viewers.

Robert Allenby was more dejected than angry after the final round of the Deutsche Bank Championship. He finished out of the top 50 for the second straight playoff event.

The smile remained fixed on Phil Mickelson's face long after the circumstances of the day should have wiped it off. Stayed there through a missed 2-footer and after the final iron shot he sent deep into the grandstands on the 18th hole when the British Open had already been all but decided.