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Pricing Similar Products: 2 Tricks

If you have similar products in your portfolio, setting pricing that enable both of them to succeed can be a big challenge. Here's how to do it.

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When to Share Company Secrets

There's one simple way to make your customers trust you: be open and honest with them from the start. My co-founder Bill Haney said recently, "In an age where you can look up the top nearby Indian restaurant on your phone, order at a fixed price, and have your food delivered within a half hour to your doorstep all without even talking to a live person, it's insane that for the largest expenditure most Americans make, our homes, we have so little ability to make the building process transparent." He means transparent in terms of cost (building on a fixed price), customization options, and building schedule.

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87,000 Ways To Save American Airlines

A plea to CEO Tom Horton to turn American Airlines employees into believers, proselytizers, and champions--and fix up the airline's finances in the process. "We will have to make very tough and sometimes unpopular decisions that will impact people's lives." —An internal letter to employees from Tom Horton, CEO of AMR Corporation, American Airlines' parent company on 12/15/11 Dear Tom, You think American Airlines employees were frightened and scared for their employment before

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Innovation Uncensored From The CEOs Of Virgin America, Livestrong, And Erly

We heard a lot of great questions at Fast Company's Innovation Uncensored event in San Francisco this past November, but there just wasn't enough time for them all. We gave our attendees a chance to pose questions to the speakers post-event, and compiled a cross section of them below. The first question is for David Cush , President & CEO of Virgin America: Virgin America is clearly focused on surprising & delighting customers but has chosen not to have what is arguably a best practice--a more robust loyalty/frequent flier program.

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What Killed American Airlines Could Kill You

Too much inventory and not enough demand can cripple a business of any size. Let this be your warning. When AMR , the parent of American Airlines, declared bankruptcy earlier this week, few should have been surprised

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Richard Branson On The Environmental Impact Of Space Travel

Branson thinks that by being in space, people become more passionate about the planet. And he's planning on helping out cash-strapped NASA with its research, too. Earlier this week, Virgin Galactic --the space travel arm of the Virgin Group--debuted the first-ever spaceport in New Mexico

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Gogo Vision Wants To Replace Seatback Entertainment In Planes

Good news about air travel is rare these days, but somewhere between invasive security measures and late arrivals, increasing fuel prices and frustrated flight attendants, it happens. Making the skies a bit friendlier this month, American Airlines and Aircell debuted a new service-- Gogo Vision-- that lets travelers watch streaming video content inflight on their own gadgets

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Buildings And Vehicles That Pulse With "Blood"

How would you feel if parts of your home, your car, or the airliner you were flying in had blood flowing in artificial veins and arteries? Nicely chilled is the answer

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